SEO Tips for Photographers
Have you ever asked yourself how to rank on google as a wedding photographer? You're not alone friend, many people ask it but then are scared off by lingo like "SEOs" and never do anything about it. Thus, never get their websites or blogs to rank on google. As a coach for photographers, I'm here to simplify things and help you on your way to doing just that.
Coach for Photographers
Before we dive into all the awesomeness, if you are new around here, Hey! It's nice to meet you. I'm Krystal, a Calgary wedding photographer, boss babe at Fly Free Photography and a wedding photography business coach. I know what it's like to scramble for bookings, or feeling the need to take on every inquiry that comes in even if you get red flags or an "icky" feeling in your gut because you know you are not a good fit for the client based on what you both value. My goal is to help you book your calendar full of dreamy clients, in epic locations that align with your goals and values. If you'd like to learn more about my group coaching program, you can find it here - Solid Rock Group Coaching.
SEO Tips for Photographers
Let's dive right in, shall we! I like to keep things simple, when I think of SEO I think of google juice - all the ways that we can keep google happy and make it want to share our work with the world. The main goal is to prove to Google that we are the experts and want to help people get their questions answered. While there are many different ways to do this, I recommend doing as many things as possible to keep google happy with you. What I don't want is for you to get overwhelmed and stressed, so please just take these tips one at a time and work on them as you can. Every little bit helps.
Please note these tips are both for your website and your blog, if they are a bit over your head I am working on a very basic intro to SEOs to help get you started and will post it here once it is finished.
3 Tips for your website or blog
Do not keyword stuff - I'll admit, when I first started my photography business 10 years ago I thought if I put as many keywords as possible on a page I could rank for them all. Ha! Boy was I wrong, what I have learned over time is that this will cannibalize your site, not letting you rank for any of the keywords. So, I recommend having 1 or 2 keywords per page that you are trying to rank on Google.
Keep keywords relevant - Google is no dummy, you can't try to rank for "Montana wedding photographer" on a page that is all about pet photography. Make sure that the keywords are relevant to the info that is on that page, the same goes for your blogs.
Update your photos - Girl! We both know there are tons of beautiful images hidden on your hard drives from last season... The world needs to see them, and Google wants them, more than you know! Keeping your photos updated and relevant with the proper tagging will show Google that your site is not collecting dust and that you want the world to see it!
Keep it simple friend - Start with those 3 tips to improve your website/blog then we can go from there. If you know you'd like help from someone who has been there and done it, I would like to invite you to apply for Solid Rock, a 12-week group coaching program for wedding professionals ready to build their business with the right tools. Spend more time with loved ones, and reel in raving client reviews -- without the burnout.
Last but not least, who doesn't love a good freebie!
If you would like some more tips, I'd love for you to download my 3 common website mistakes guide below (Click on Image or here) to help get your site in Google's good books.
Thanks for being here friend, I appreciate you and am wishing you all the best in life and business. As always, if I can help with anything - I'm just an email away.
xo Krystal